GTM, for small teams
Go-to-market analytics for founders who ship every week
Go-to-market analytics tells a small team which channels bring visitors, which of them turn into sign-ups, and which launch changes made a difference. Growth Radar puts search, AI-assistant and direct traffic next to funnels and graded changes, so a founder can see what is working without building a data stack.
What it measures, and how
The questions a launch team asks every week, answered from the same place.
- Where visitors come from
- Search, AI assistants, social, referrals and direct, with AI-referred visits counted from published lists of assistant hosts.
- Funnels and retention
- Define the steps from landing to sign-up and see where people drop off and who comes back.
- Experiments
- Run a simple experiment on a page and read the result with its sample size, or leave it inconclusive when the sample is too small.
- Graded changes
- Each change you ship is read again after 28 days against what similar untouched pages did.
Fewer numbers, better decisions
Early teams usually have a dashboard full of numbers and no answer to which channel deserves next week. Growth Radar keeps the list short: where traffic came from, what it did next, and what your last change actually moved.
Because search and AI assistants are tracked next to the rest, a launch that earns citations is visible beside a launch that earns clicks.
What it can't see
- It measures what happens on your site and in search. It does not read paid-ad spend, sales calls or CRM data.
- A new site has little data, and the first weeks will show wide uncertainty rather than a verdict.
- Visits from an app or a copied link can arrive with no source and look like direct traffic.
- Pro is $49 a month for 5 sites and Agency is $199 a month for 50; every new account gets a 14-day free trial with no card.
Growth Radar or another tool
Suite tools cover SEO and paid channels in more depth. Each claim below comes from the vendor's own page, linked. Checked October 28, 2026.
| Tool | Price | AI engines | Best for |
|---|---|---|---|
| Growth Radar | Free $0 (1 site); Pro $49 a month; Agency $199 a month; 14-day free trial, no card | Narrow: Perplexity, ChatGPT and Gemini, checked daily | Teams that ship SEO and GEO fixes as code on several sites and want each one graded win, loss or flat 28 days after it goes live |
| Semrush AI Visibility Toolkit | About $99 a month per domain; Enterprise AIO is quote-only | Not stated in the pages checked | Teams already on Semrush that want AI visibility next to their SEO data |
| Ahrefs Brand Radar | Index data from $199 a month, custom prompts from $50 a month, all AI models $699 a month, $0.02 per extra check | Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot | Teams that want market-wide share of voice from a pre-collected index of 514M+ prompts, with no prompt setup |
Sources: Semrush blog: AI visibility tools for agencies · Ahrefs Brand Radar
Common questions
What is go-to-market analytics?
The measurement a team uses to see whether its launch and growth channels work: where visitors arrive from, how many convert and what changed when you shipped something.
Is Growth Radar a replacement for GA4?
No. It reads GA4 alongside Search Console and its own tracker, and adds the ranked fix list and graded changes that GA4 does not provide.
Can I track visits from ChatGPT as a GTM channel?
Yes. Visits that arrive from known AI assistant hosts are counted as their own channel, and a guide shows how to build the same view in GA4.
Do I need a data team to use it?
No. Connect Search Console, add the snippet if you want visit data, and the dashboard fills in with plain-language recommendations.
Related
Try it on your own sites
Connect Search Console and the last 28 days import straight away. The trial needs no credit card.